Professional summary
Award-winning Creative Director with more than 15 years of global advertising agency experience solving branding and
business problems for Fortune 500 and medium sized companies through innovative strategic communications.
Education
Bachelor’s degree in Communications, Major in Graphic Design, Minor in Marketing Equivalent 2001
Accredited by Raiza Szabo, PhD, Nova Southeastern University, Ft. Lauderdale, FL (for immigration purposes)
Advertising and Marketing 1983
Universidad Jorge Tadeo Lozano, Bogotá, COL (degree not completed)
Marketing Management 1982
Broward Community College, Ft. Lauderdale, FL (degree not completed)
Certificates and Training
Final Cut Pro X 10.4.4 Hands-On course with Brendan Boykin ‘He wrote the instructional book’, Denver, Colorado 2018
Digital Marketing & Social Media Intensive certificate, BDA, Boulder, Colorado 2017
Video Editing Final Cut Pro X 10.3.2 Hands-On course, BDA, Boulder, Colorado 2017
Final Cut Pro X 10.1.x Essential Training certificate, Lynda.com 2015
Competitive Strategy certificate, Project Management Institute & Lynda.com 2014
Professional Experience
Creative Director / Founder 7/2010 to Current
CREATIVE NATION AD, MIAMI, FL
My task is to set strategic approach and creative vision partnering with colleagues and customers to translate business objective into solid design and copy solutions for both direct clients and ad agencies
Developed integrated communications campaign that won Latam Group Airlines New Business to client
Clients: Latam Airlines, Chemstar, DHL, Motorola, MPS Financial, R2cGroup, Snickers, Rabinovici On-Line
Co-Creative Director / Co-Founder 10/2006 to 04/2010
BRAINSWITCH ADVERTISING, MIAMI, FL
Start-up ad agency built from the ground up which quickly became highly successful focusing on multinational brands
Created insightful solutions that exceeded expectations for Sony’s Cyber-Shot and XEL-1
Managed Account/New Business & Strategic Planning while invariably creating work for all of our clients
Conceived, Art Directed, wrote copy and set strategy campaign for Springbac
Led creative staff while growing their talents and advancing their contributions to the business
Clients: Sony, Black&Decker, Bosch, Canon, CSFL Radio, Natura, Nailtiques, Occidental Hotels, Springbac
Vice President & Creative Director 01/2000 to 09/2006
SASSOON WORKS INTERNATIONAL, MIAMI, FL
Family-owned freelance creative services business
Strategized, created, wrote copy and /or set design vision for multiple clients and brands
Clients: Coca-Cola, GM Financial, Mazda, McCann Erickson, Kia, Alma Airlines, Best-Press, Adpostal, Renault
EVP Creative Director 01/1998 to 06/1999
Y&R, COLOMBIA
Built key client SKY TV relationship to increase their annual budget by 40%
Clients: Citibank, General Mills-Yoplait, KFC, Smith Kline Beecham, Tetra Pak, Texaco, SKY TV, Unilever
VP Creative Director 06/1994 to 07/1997
PUBLICIDAD COMERCIAL LOWE-LINTAS, EL SALVADOR AND AMMIRATI PURIS-LINTAS, PUERTO RICO
Inspired both creative/broadcast staff of 35 to perform at peak while creating 14 award-winning works
Clients: Bank Cuscatlan, MasterCard, Nissan, Taca Airlines, Unilever, Wendy’s, Yokohama Tires, Xerox
Associate Creative Director 11/1993 to 05/1994
Y&R, COLOMBIA
Helped establish new Y&R operations with staff of 8 while writing and art directing print and TV campaigns
Clients: Ray-Ban, Bausch & Lomb, Colgate-Palmolive
Senior Copywriter / Head Group Creative Director 9/1990 to 11/1993
J. WALTER THOMPSON, COLOMBIA
Awarded Colombian ad industry Silver Condor (similar to US Clio) for POP Soda TV branding campaign
Clients: Nescafe, Nestle Crunch, Kit-Kat, Smarties, Halls, Listerine, Postobon, Unilever
SKILLS
Expertise in all facets of creative from project scoping, briefing and conceptualizing to development and execution
Knowledge of production (print, interactive, video, multimedia, photography) and expertise in creative/agency workflow and process improvement
Familiar to Proficient (depending on specific software) with design software CS5-InDesign, Illustrator and Photoshop as well as Final Cut Pro X, HTML, Microsoft Office Word, PowerPoint, Excel and Apple Keynote
Experienced with consumer brand strategy, integration and brand identity across print and direct mail, broadcast, online/digital/social media, display, POP, transit and outdoor media
.