Professional summary

                        Award-winning Creative Director with more than 15 years of global advertising agency experience solving branding

and business problems for Fortune 500 and medium sized companies through innovative strategic communications

You may email or call me: | (305) 469-8628 


Professional Experience

Creative Director                                                                                                                             2010 to Current


  • My task is to set strategic approach and creative vision for my client’s brands. Partnering with colleagues and customers to translate business objectives into solid design and copy solutions for both, direct clients and ad agencies

  • Combine strategy and creativity to develop and deliver relevant branding / advertising copy and graphic design content across multiple media; print, video, TV, interactive, and web visuals

  • Partner with clients and creative teams in preparation to create and pitch campaign concepts

  • Oversee and direct in-house and external visual team members, copywriters, video producers and web designers locally and abroad from conceptualization to final delivery of projects on target, on budget and on schedule

  • Constantly and eagerly counsel, and guide clients and team members to raise their professional knowledge and experience, helping elevate the brand’s message and consumer engagement

  • Developed integrated communications campaign that won Latam Group Airlines New Business to client

  • Clients: Latam Airlines, Chemstar, DHL, Motorola, MPS Financial, R2cGroup, Snickers, Rabinovici On-Line, Wonderful-Content , Coca-Cola, GM Financial, Mazda CCA, McCann Erickson, Kia Colombia and Kia USA, Alma Airlines, Taylor West Ad Agency, Caterpillar, Best-Press, Adpostal, Renault


Co-Creative Director / Co-Founder                                                                                                             2006 to 2010


  • Launched a successful advertising agency start-up from the ground mainly focusing on Fortune 500 and multinational companies

  • Wore many hats as account manager, pitching new business, strategic planning, creating branding and advertising campaigns, while directing our creative and productions teams and setting a strategic vision for some of our client’s brands business

  • Conceptualized, created and developed to completion insightful problem-solving solutions and advertising campaigns and ideas that often exceeded client’s expectations in a fast-paced and dynamic environment with endless and multiple deadlines

  • Led creative staff while growing their talents and advancing their contributions to the business

  • Clients: Sony Cyber-shot, Sony XEL-1, Sony Bravia, Sony X-Plod, Black&Decker, Bosch Climate, Buderus, Canon Cameras and Office Equipment, South Florida Radio CSFL, Natura Snacks, Nailtiques, Occidental Hotels, National Foods, Springbac


Associate Creative Director | Executive Vice President Creative Director 1993 to 2000


  • As an ACD helped establish the (then) new Young & Rubicam Ad Agency operations in two different cities with a staff of only 8, while writing and art directing print and TV campaigns

  • From Years 1998 to 2000 was offered and accepted the position of EVP CD where I led a team of 30 plus creatives and broadcasting producers while partnering and collaborating with both internal and external clientsBuilt key client SKY TV relationship to increase their annual budget by 40%

  • Clients: Citibank, General Mills-Yoplait, KFC, Smith Kline Beecham, Tetra Pak, Texaco, SKY TV, Unilever, Ray-Ban, Bausch & Lomb, Colgate-Palmolive


VP Creative Director                                                                                                                                       1994 to 1996


  • Hands-on creative team leader, senior writer, and graphic designer; produced story-driven content ideas, creating, directing and editing ad campaign concepts for local and international companies from concept to delivery of completion

  • Directed a team comprised of more than 35 creative directors, art directors, senior copywriters, print, digital, and broadcasting producers while partnering and collaborating with internal (account executives) and external (company) clients

  • Under my creative leadership and direction this ad agency was awarded multiple creative industry recognition awards and I was personally the recipient of 4 awards for my creative work in:

  • Grand Prix for Yokohama Tires TV commercial

  • Best TV commercial under 30,000 for Yokohama Tires

  • Best Overall Campaign for Taca Airlines in any media

  • Best Broadcasting Campaign for Taca Airlines ( 7 TV commercials)

  • Clients: Bank Cuscatlán, MasterCard, Nissan, Taca Airlines, Unilever, Wendy’s, Yokohama Tires, Xerox, Suprema Brewery, Newspaper La Prensa Gráfica, Texaco, Winston, Puerto Rico Health Department


Senior Copywriter / Head Group Creative Director                                                                                       1990 to 1993


  • Started my career in creative advertising as a copywriter for London’s JWT based in Bogotá, Colombia and within a year ascended from Senior copywriter to Head Group Creative overseeing 21 sub-brands

  • Co-recipient of the Colombian ad industry Award Silver Condor (similar to US Clio) for the branding campaign of POP Soda

  • Clients: Nescafe, Nestle Crunch, Kit-Kat, Smarties, Bounty and Prestigio chocolates, Halls Listerine, La Rosa Confectionary (multiple brands), Kodak, Postobon Soft Drinks, Bretaña, Colombiana soft drinks, Aguila beer, Unilever's Natura margarine


Bachelor’s degree in Communications, Major in Graphic Design, Minor in Marketing Equivalent                             2001 

Accredited by Raiza Szabo, PhD, Nova Southeastern University, Ft. Lauderdale, FL (for immigration purposes)

Advertising and Marketing                                                                                                                                                     1983

Universidad Jorge Tadeo Lozano, Bogotá, COL. Undergraduate

Marketing Management                                                                                                                                                          1982

Broward Community College, Ft. Lauderdale, FL. Undergraduate

Certificates and Training

Final Cut Pro X 10.4.4 Hands-On course with Brendan Boykin ‘He wrote the instructional book’, Denver, Colorado  2018

Digital Marketing & Social Media Intensive certificate, BDA, Boulder, Colorado                                                             2017

Video Editing Final Cut Pro X 10.3.2 Hands-On course, BDA, Boulder, Colorado                                                            2017

Final Cut Pro X 10.1.x Essential Training certificate,                                                                                        2015

Competitive Strategy certificate, Project Management Institute &                                                                  2014 


  • Expertise in all facets of creative from project scoping, briefing and conceptualizing to development and execution

  • Knowledge of production (print, interactive, video, multimedia, photography) and expertise in creative/agency workflow and process improvement

  • Familiar to Proficient (depending on specific software) with design software CS5-InDesign, Illustrator and Photoshop as well as Final Cut Pro X, HTML, Microsoft Office Word, PowerPoint, Excel and Apple Keynote

  • Experienced with consumer brand strategy, integration and brand identity across print and direct mail, broadcast, online/digital/social media, display, POP, transit and outdoor media

  • Bilingual, English (written, read, spoken professional level), Spanish (Native)