Professional summary

                         Award-winning Creative Director with more than 15 years of global advertising agency experience solving branding and   

                         business problems for Fortune 500 and medium sized companies through innovative strategic communications.  

 

Education  

Bachelor’s degree in Communications, Major in Graphic Design, Minor in Marketing Equivalent                             2001 

Accredited by Raiza Szabo, PhD, Nova Southeastern University, Ft. Lauderdale, FL (for immigration purposes)

Advertising and Marketing                                                                                                                                                     1983

Universidad Jorge Tadeo Lozano, Bogotá, COL (degree not completed)

Marketing Management                                                                                                                                                          1982

Broward Community College, Ft. Lauderdale, FL (degree not completed)

 

Certificates and Training

Final Cut Pro X 10.4.4 Hands-On course with Brendan Boykin ‘He wrote the instructional book’, Denver, Colorado  2018

Digital Marketing & Social Media Intensive certificate, BDA, Boulder, Colorado                                                             2017

Video Editing Final Cut Pro X 10.3.2 Hands-On course, BDA, Boulder, Colorado                                                            2017

Final Cut Pro X 10.1.x Essential Training certificate, Lynda.com                                                                                        2015

Competitive Strategy certificate, Project Management Institute & Lynda.com                                                                  2014

 

Professional Experience

Creative Director / Founder                                                                                                                             7/2010 to Current

CREATIVE NATION AD, MIAMI, FL

  • My task is to set strategic approach and creative vision partnering with colleagues and customers to translate business objective into solid design and copy solutions for both direct clients and ad agencies

  • Developed integrated communications campaign that won Latam Group Airlines New Business to client

  • Clients: Latam Airlines, Chemstar, DHL, Motorola, MPS Financial, R2cGroup, Snickers, Rabinovici On-Line

 

Co-Creative Director / Co-Founder                                                                                                             10/2006 to 04/2010

BRAINSWITCH ADVERTISING, MIAMI, FL

  • Start-up ad agency built from the ground up which quickly became highly successful focusing on multinational brands

  • Created insightful solutions that exceeded expectations for Sony’s Cyber-Shot and XEL-1

  • Managed Account/New Business & Strategic Planning while invariably creating work for all of our clients

  • Conceived, Art Directed, wrote copy and set strategy campaign for Springbac

  • Led creative staff while growing their talents and advancing their contributions to the business

  • Clients: Sony, Black&Decker, Bosch, Canon, CSFL Radio, Natura, Nailtiques, Occidental Hotels, Springbac

 

Vice President & Creative Director                                                                                                            01/2000 to 09/2006

SASSOON WORKS INTERNATIONAL, MIAMI, FL

  • Family-owned freelance creative services business

  • Strategized, created, wrote copy and /or set design vision for multiple clients and brands

  • Clients: Coca-Cola, GM Financial, Mazda, McCann Erickson, Kia, Alma Airlines, Best-Press, Adpostal, Renault

 

EVP Creative Director                                                                                                                                    01/1998 to 06/1999

Y&R, COLOMBIA

  • Built key client SKY TV relationship to increase their annual budget by 40%

  • Clients: Citibank, General Mills-Yoplait, KFC, Smith Kline Beecham, Tetra Pak, Texaco, SKY TV, Unilever

 

VP Creative Director                                                                                                                                      06/1994 to 07/1997

PUBLICIDAD COMERCIAL LOWE-LINTAS, EL SALVADOR AND AMMIRATI PURIS-LINTAS, PUERTO RICO

  • Inspired both creative/broadcast staff of 35 to perform at peak while creating 14 award-winning works

  • Clients: Bank Cuscatlan, MasterCard, Nissan, Taca Airlines, Unilever, Wendy’s, Yokohama Tires, Xerox

 

Associate Creative Director                                                                                                                           11/1993 to 05/1994

Y&R, COLOMBIA

  • Helped establish new Y&R operations with staff of 8 while writing and art directing print and TV campaigns

  • Clients: Ray-Ban, Bausch & Lomb, Colgate-Palmolive

 

Senior Copywriter / Head Group Creative Director                                                                                      9/1990 to 11/1993

J. WALTER THOMPSON, COLOMBIA

  • Awarded Colombian ad industry Silver Condor (similar to US Clio) for POP Soda TV branding campaign

  • Clients: Nescafe, Nestle Crunch, Kit-Kat, Smarties, Halls, Listerine, Postobon, Unilever

 

SKILLS

  • Expertise in all facets of creative from project scoping, briefing and conceptualizing to development and execution

  • Knowledge of production (print, interactive, video, multimedia, photography) and expertise in creative/agency workflow and process improvement

  • Familiar to Proficient (depending on specific software) with design software CS5-InDesign, Illustrator and Photoshop as well as Final Cut Pro X, HTML, Microsoft Office Word, PowerPoint, Excel and Apple Keynote

  • Experienced with consumer brand strategy, integration and brand identity across print and direct mail, broadcast, online/digital/social media, display, POP, transit and outdoor media

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