Multicultural advertising Creative Director helping medium sized to Fortune 500 company brands, here in the US and abroad.
Chief Creative Officer 2006 - Present
Provide both strategic and creative oversight on branding initiatives for US and Latin American clients and agencies. Execute ad campaigns, marketing materials, trade shows, web, mobile, display ads and internal communications for Black & Decker, Bosch Group, Buderus, Canon, Latam Group, Sony brands: Bravia, Cybershot, XEL-1, and X-Plod.
Achievements: Cybershot’s cable TV spot surpassed brand awareness with great product sales growth in South America. XEL-1 most visited Sony website.
Y&R / Colombia
Creative Director 2000 - 2006
Responsible for brand development identity and communications for Alma Airlines. Hands-on management of creative teams in different cities for new business pitch proposals. Other work performed as Sr. Copywriter for Coca-Cola, GM, IBC Bank, Kia Motors, Renault, Winston, Zippo lighters.
Achievements: Integral part of ALMA’s successful launch which rapidly expanded from 2 to 18 jets in less than two years of operation.
Y&R / Colombia
Vice President Creative Director 1997 - 1998
Managed 14 Million USD client accounts
Founding member of Y&R in early ‘94 with a second round in ‘97 to direct 30+ creatives. Responsible from conceptualizing to producing TV and radio spots, print ads, POP and collateral for Best Foods, Citibank, SKY TV, Tetrapak, Texaco, Yoplait.
Achievements: Improved agency’s overall quality of work and fostered relations with SKY marketing team in critical merger era, thus tripling its spending budget.