Strategy

CREATING A PROCESS
Set strategic approach & creative vision Partnering with clients and colleagues to Translate business objectives into Innovative design and copy solutions

CREATIVE STRATEGY
Competition Analysis
SWOT
Value Proposition
Channels
Customer Relations
Key Activities
Key Partners
Key Resources  
Cost Structure
Revenue Streams

CREATIVITY

ALTERNATIVE THINKING
Think Different
Funneling Ideas

SELL IT BETTER
Explain It Better
Make It Better

EASIER/ SIMPLER
Finding Clarity
Being Focused

INSPIRATION
Idea Generator
Insights

BRANDING

BRAND OPTIMIZATION
Drive differentiation of brand or product Leverage power across channels & media Emphasis on brand identity & stewardship Brand Identity
Brand Architecture
Brand Equity
Brand Insights
Brand Evaluator
Brand Leverage & Responsibility

DESIGn & copy

VISUAL IDENTITY
Brand Elements

EMOTIONAL POWER
Visual Strength
Verbal and Visual Message

BRAND IDENTITY
Brand Re-Design
Format
Shape
Space
Media
Color
Materials